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Shape Associates

Our aim is to be a trusted advisor and end-to-end business support partner to our clients, in industries that we are passionate about.

We thrive when working with organisations whose ethos and values align with our own, since our passion is to build long-term relationships as a trusted partner to our clients, wherever they are in their transformation journeys.


To be a trusted advisor and end-to-end business support in industries that we are passionate about.

Our Journey
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Shape Associates is built on the foundations of a professional team of consultants, all of whom have extensive real-life experience in the workplace and understand the challenges our partners are going through.

Shape Associates was founded in Jersey in 2020 by Darren Parker and Carl Appleton and has worked with major clients across the Channel Islands and the mainland. Our co-founders are both ex-

Royal Navy, having begun their maritime journey in the late 1980’s while carrying out patrols in the Middle East onboard HMS Birmingham. Thirty years later their paths crossed again, and having each leveraged their experience and skillsets into successful consultancies, they decided to form a new company, Shape Associates, to extend their expertise more broadly into the maritime space. With this background it’s little wonder we have a natural affinity to working with maritime clients.

In 2022 Shape expanded into aviation, and in early 2023 along with the formation of a UK company, brought Justin Woodley onto the board, bringing extensive experience in Digital Transformation and ERP systems.

Shape Associates prides itself on our business model, which is based on working with industry-leading associates across key sectors. Our associates have extensive experience in their respective fields, helping organisations to realise transformation at all levels.

Exec Team

Our Executive Team

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Darren Parker, Co-Founder

Specialising in:

  • Organisation and Operational Effectiveness

  • LEAN Leadership

  • People & Team Development


Carl Appleton, Co-Founder

Specialising in:

  • Continuous improvement Specialist

  • Proven Change Manager

  • M365 adoption specialist

Justin Woodley, Director

Specialising in:

  • ERP Subject Matter Expert

  • Solution Architect

  • Effective Problem Solver

Get in Touch
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