About Us
Shape Associates
Born out of a need and want to shape the industry, Shape Associates is built on the foundations of a professional team of consultants, each with extensive real world experience. We understand the challenges our clients face because we have been there ourselves. Our business model leverages a network of industry leading associates across key sectors, ensuring we bring the best expertise to every project. Together, we help organisations realise transformation at all levels.
Our roots in maritime and aviation give us a natural affinity for these industries, but our methods and experience transcend sectors.
Your Trusted Partners
Our Story
Shape Associates was founded in Jersey in 2020 by Darren Parker and Carl Appleton. Both ex-Royal Navy personnel, Darren and Carl began their maritime careers in the late 1980s, serving onboard HMS Birmingham during patrols in the Middle East. Decades later, their paths crossed again, and with successful consultancies under their belts, they combined their expertise to create Shape Associates, a company rooted in practical knowledge and a passion for the maritime industry.
In 2022, Shape Associates expanded into aviation, bringing our approach to a new arena. With the formation of a UK company in early 2023, Justin Woodley joined the board, bringing extensive expertise in Digital Transformation and ERP systems. This strategic growth has allowed us to broaden our reach and continue driving meaningful change for our clients.
Our Journey
